about us

The name Goodland comes from the meaning of Milwaukee, “the good land.” It’s a nod to where we’re from and what we stand for: golf as a place where connection, creativity, and community come together.

Goodland Golf is a lifestyle golf brand built for the modern golfer. We blend timeless golf culture with a fresh, youthful perspective, prioritizing community, storytelling, and style over exclusivity.

From the good land to every green, we’re shaping a new era of golf culture.